Doug Jacobs

In alt.games.video.xbox Jonah Falcon <jonahnynla@mindspring.com> wrote:


I got a better look at the ad. The clock, while melted, is clearly
pointing to 3 o'clock and the "3" isn't melted. The title of the ad is
"PLAY B3YOND" I've no idea what "PLAY B3YOND" is supposed to tell me.
Really, if you were just glancing at the ad, all you'd see is a large
black rectangle that says SONY on it. Even the word "Playstation3" is in
smaller print on the console.

Basically, you can sum the ad up in 3 words: Subtle, Artistic, and
Utterly Worthless.


Well, you could certainly consider the PS3 to be artistic, but it's
definitely not subtle as it's basically just a slightly sportier version of
the big, black 2001-esque monolith that was the PS2.

(let's leave the 'utterly worthless' bit as an exercise for the reader.)

In fact, I'm surprised Sony hasn't gone for that angle - don't they own the
rights to 2001? I would think a quick, simple, although heretical, ad for
the PS3 would be to take a pivotal shot from 2001 with the monolith, and
photoshop the PS3 in its place.

"PS3 - it's so advanced, you can't handle it."
or
"PS3 - technology so ahead of its time, you'll have to wait 5 years to buy
the proper TV for it."
or
"PS3 - tommorow's technology today, at 2010 prices."

Any of them sounds better than Sony's "PS3 - suck it up, bitch" type of
attitude.

Damn, I should be in advertising or something.